Our Story

OTOTO, meaning 'any minute now' in Hebrew, captures the spirit that innovative ideas can strike at any moment.

It’s this creative spark that brought together Ori Saidi and Daniel Gassner when they met at the Ascola School of Art and Design in Tel Aviv. From there, they founded OTOTO, a design studio with functional household items that have a playful twist.


Inspired by fairy tales and myths, their unique products are distributed internationally to over 30 countries and can be found in museums and design stores. OTOTO believes in infusing humor into every gadget while prioritizing functionality. We’re always searching for new ideas that set our creativity ablaze and whose construction can be appreciated by design aficionados and newbies alike.


Browse our designs and you’ll see it: that spark is there! Now it’s up to you to bring it home and let it do its magic.